183 posts taggedContent Strategy
Trying to develop a content strategy? Before you dive into creating, take a step back and establish a clear content roadmap.
- Wistia Announces 2020 State of SMB Marketing & Content Creation Report
COVID-19 has dramatically shifted every industry—and marketing is no exception. 68% of marketers indicated they have experienced budget cuts, averaging ...
Chris MeadorMarketing - 2020 Video Trends & Usage: Consumption Is up 120% During COVID-19
Learn how COVID-19 has impacted video usage in marketing and how your business can pivot to embrace digital engagement.
Jenny CoppolaMarketing - The Science Behind Storytelling: Why Narrative Cuts Through the Noise
If you want to resonate with your audience and produce long-term results for your business, trust the neuroscience—tell stories.
Jenny CoppolaMarketing - The Marketer’s Guide to Podcast Formats: 5 Types of Podcasts You Can Produce
Interested in podcasting but not sure where to get started? Check out this comprehensive guide to learn more about the ...
Meisha BochicchioMarketing - 5 Food and Beverage Video Series That’ll Make You Hungry for More Content
Looking for binge-worthy videos? Dig into these five food and beverage companies serving up craveable content.
Meisha BochicchioMarketing - How Marketing's Top Podcasters are Producing Shows During Quarantine
Learn how these creators have adapted their podcasting processes so they can keep recording even while stuck at home.
Meisha BochicchioProduction - Top 10 Most Common Video Mistakes to Avoid
Learn about video creation blunders you should avoid and how you can start making better videos for your business.
Lisa MarinelliMarketing - How to Use Video on Landing Pages to Delight and Convert Customers
Ready to level up your marketing? Learn how to use video on landing pages to delight and convert customers.
Meisha BochicchioMarketing - Get Inspired: 10 Binge-Worthy Shows Produced From Home
The pandemic has caused many creative teams to pivot from their original plans—but, not everyone has stopped making content.
Lisa MarinelliMarketing - How Video Producers and Other Creatives are Forging Ahead with Remote Work
We’re highlighting the many ways we’re seeing folks in creative industries adapt to working remotely (and staying creative).
Lisa MarinelliMarketing - It’s Time to Embrace our Constraints and Make Content That’s Genuinely Useful
Should we be making content right now? It's a question many of us are asking—and the answer is yes.
Chris SavageWistia Culture - Important Videos for Every Stage of the Marketing Funnel
Learn what videos to create and key metrics for success in this post all about the marketing funnel.
Jenny CoppolaMarketing - Build, Borrow, Buy: 3 Ways to Start Your First Video Series
Creating an in-house production team is only one way to start making binge-worthy content—here are two more.
Jenny CoppolaProduction - Should You Use Video on Your Blog?
Before adding video to your blog, you should ask yourself these 3 questions...
Jenny CoppolaMarketing - Why Your Business’s Brand is More Important Than Ever
Find out why you should start investing in doing better brand marketing in 2020.
Lisa MarinelliMarketing - How to Ensure Your Marketing is Consistently Creative in 2020
Learn how five creative thinkers in content marketing hone their creativity to build loyal audiences.
Jenny CoppolaMarketing - 10 Brand Marketing Predictions for 2020
See what's ahead for marketers with these 10 brand marketing predictions for 2020.
Phil NottinghamMarketing - How to Create a Winning Video Testimonial Strategy
Showcase a real customer’s opinion about your product or service and build credibility and trust.
Jenny CoppolaProduction - The Differences Between Wistia Channel Subscribers and YouTube Subscribers
Learn more about Wistia Channel Subscribers and why this data may be more valuable to your business.
Phil NottinghamMarketing - Brand Marketing vs. Funnel Marketing: What's the Difference?
Learn why both marketing methods are important and how combining the two will help you grow your brand.
Phil NottinghamMarketing - How to Build Hype for Your Video Series: Lessons Learned from Two Super Popular Shows
Get your video series the hype it deserves with lessons learned from two of the most popular TV shows of ...
Jenny CoppolaMarketing - Why Your Content Strategy Should Target a Niche Audience (Not Potential Customers)
Find out why creating content that targets very specific niche audiences is actually the best way to reach your potential ...
Phil NottinghamMarketing - The Key to Social Media Success: Marketing Like a Media Company
Find out how you can benefit from the reach provided by digital advertising without irritating your potential customers.
Phil NottinghamMarketing - These 3 Types of Mid-Funnel Videos Will Help Your Business Build Trust
Dig into why mid-funnel videos are so effective at building customer trust and growing confidence in your product.
Jenny CoppolaMarketing
