21 posts taggedAdvertising

What Is A Promotional Video? Creating Hype For Your Brand

A promotional video is a great way to generate hype with your marketing strategy.

4 Best Super Bowl Commercials that Cost Nearly $0 to Make

Check out these low-budget Super Bowl commercials that proved to be effective ads for these companies!

Building the Hype: How to Generate Demand for Your Show before Launch

Want to learn how to build an audience even before your show launches? Here's how we did it for Show ...

Podcast Advertising 101: How to Grow Your Show through Paid Ads

Looking to kickstart show growth? Learn how you can find new listeners and grow your show through paid ads in ...

Can I Turn off Ads on My YouTube Videos? What YouTube’s Right to Monetize Means for Businesses

Here's how YouTube's Right to Monetize update will affect videos hosted on the platform and what it means for your ...

How to Use Video on Landing Pages to Delight and Convert Customers

Ready to level up your marketing? Learn how to use video on landing pages to delight and convert customers.

Meet Reach & Retarget: Now With Google Ads

Our Custom Audiences feature has a brand new name and a brand new integration.

Why Ads Alone Can’t Buy Your Brand Love

Here’s why your business should stop chasing after awareness and focus your marketing efforts on building affinity instead.

The Psychology Behind Why People Dislike Ads (And How to Make Better Ones)

Our aversion to ads has a lot more to do with psychology and our brain's chemistry than you might think.

Does Brand Advertising Work for Marketers? Our New Report with The Drum

The results from The Drum's research are in—and the findings paint an interesting (yet troubling) picture of today's advertising landscape.

Our New Report with The Drum Indicates That Brand Advertising Isn’t Working

Stay tuned for our full report next month that reveals our findings on how well brand advertising is working.

Wistia Custom Audiences Help You Get More From Your Social Ads

Learn how you can engage your current audience and find new lookalike ones — without sacrificing your brand and viewing ...

The Key to Social Media Success: Marketing Like a Media Company

Find out how you can benefit from the reach provided by digital advertising without irritating your potential customers.

What We Learned from Shooting the Trailer for "Brandwagon" Before We Made the Series

Keep these four simple lessons in mind the next time you make a trailer for a video series.

5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads

Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.

The Strategy Behind $111,000 Worth of Soapbox Video Ads

From setting campaign goals to choosing ad types, learn the strategy behind our biggest video ad campaign to date.

Does Production Quality Matter in Video Advertising? A Wistia Report

The results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.

We Just Launched Three Soapbox Ads That Cost $111,000 to Produce

We wanted to see how much production value really changes the effectiveness of an ad, so we partnered with our ...

How to Boost Your Engagement with Custom GIFs

Jenny breaks down her GIF-making process and provides some expert tips on how and why we use GIFs at Wistia.

5 Ways to Enhance Your Pay-Per-Click Landing Pages with Video

By building trust, eliciting emotion, clarifying the complicated, and showcasing the people behind your product, your future videos could help ...

Enhancing Your Ad Strategy with Video: An Interview with Larry Kim

Larry Kim, founder of WordStream and MobileMonkey, shares his thoughts on using video ads on social media, some of his ...