Wistia Learning Center (Result Page 20)
All Articles
Start doing better with the help of your 5-letter-friend, video.
- The Case for Creativity in Marketing, Backed by Neuroscience
How do you captivate your audience’s attention and keep them emotionally invested? Science says you should create novel marketing experiences.
Jenny CoppolaMarketing - What We Learned from Shooting the Trailer for "Brandwagon" Before We Made the Series
Keep these four simple lessons in mind the next time you make a trailer for a video series.
Maria Theo Production - Understanding the Basics of Binge-Worthy Content
Find out what all the buzz is about. Learn why businesses are investing in this type of entertaining video content.
Jenny CoppolaMarketing - 7 Examples That Show the Best of Long-Form Video
From an entertaining video series to an emotional one-off documentary, these companies live and breathe their values through video.
Jenny CoppolaMarketing - What Consumer Brands Can Teach Small Businesses About Building an Audience
Learn from Sweetgreen, Casper, and Glossier about how to provide value for your audience beyond just your products and services.
Jenny CoppolaMarketing - Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
Ezra FishmanMarketing - Why a Wistia Channel Is like Netflix for Your Branded Video Content
Use Wistia Channels to maximize your video engagement and eliminate distractions while building a beautiful home for your content.
Jenny CoppolaMarketing - Using Video in Your Marketing Automation
Generate new leads, nurture and qualify existing leads, and get the right content, to the right people, at the right ...
Andrew CaplandMarketing - The Story Behind "#OverheardAtCoSchedule," a Video Series by CoSchedule
Learn how CoSchedule uses episodic content to build a stronger connection with their audience (while also reaching their goals).
- What Podcasts Can Teach Us About Making a Successful Video Series
Thinking about creating a video series for your brand? There’s a lot to be learned from the world of podcasts.
Lisa MarinelliProduction - Saving Company Resources with Soapbox and Wistia
Learn how CoSchedule uses Soapbox and Wistia to demonstrate the full value of their product and better their business.
- Breaking Routines to Focus on Creativity
Wistia's design team recently left behind their keyboards, pixels, and hex codes for a letterpress printing workshop—here's what they learned.
Danielle BushrowWistia Culture - How and When to Use Content-Aware Fill in Adobe After Effects
Now you see it, now you don’t! Thanks to Content-Aware Fill, it’s easy to remove almost anything from your videos.
Stephen PettoProduction - 9 Video Production Faux Pas to Avoid
Whether you’re new to video or a seasoned pro, these are some video production faux pas you’ll want to avoid.
Trevor HolmesProduction - The Social Media Video Checklist
Follow these steps to ensure your videos are not only well-thought out and impeccably executed, but also engaging and entertaining.
Maria Theo Marketing - The Story Behind "Beyond Black Friday," a Docuseries by Klaviyo
Learn why Klaviyo created episodic content to educate and inspire ecommerce marketers to push their strategies to the next level.
- April Product Update—Channels Edition: Email Collectors, Light Mode, and More!
We’ve added a few new enhancements to our latest feature, Wistia Channels, and we think you’re going to love 'em.
Kristin BagnoliProduct Updates - How a Different Approach to Brand Marketing Helped us Win a Webby Award
Here are five factors we believe helped us take home a Webby Award for our docuseries, "One, Ten, One Hundred."
Phil NottinghamMarketing - Tips for Creating a Beautiful Video Set from "One, Ten, One Hundred"
Follow these best practices for setting the scene and create a great-looking shot with what you already have in hand.
Trevor HolmesProduction - 3 Key Characteristics of Successful Brand Videos
From consistent thumbnails and a signature aesthetic to focusing on a niche audience, learn what makes a great brand video.
Jenny CoppolaMarketing - How to Set Yourself up for a Successful Video Shoot
You know what they say — your shoot is only as good as your pre-production process.
Trevor HolmesProduction - The Wistia Guide to Video Marketing
Get ready to take on video marketing at your business by reading this comprehensive guide.
Jenny CoppolaMarketing - Where to Share Your Brand's Video Content (Besides YouTube)
With all the new video platforms emerging, you have tons of opportunities to interact with your audience. Where do you ...
Jenny CoppolaMarketing - The Story Behind "Restaurant Roots," a New Video Series by ezCater
Learn why and how the online catering marketplace, ezCater, created their own original series.
