Result Page 1 for Analytics - Wistia Learning Center

2024 Industry Benchmarks for Your Webinar Analytics

Use our webinar benchmarks to inform your strategy and measure event success.

The Top 13 Webinar Analytics For Measuring Success

Discover the best metrics for measuring the success of your webinars and optimizing future events.

How to Add A Video CTA To Increase Conversion

Learn how to add a Call to Action to videos and how to optimize for conversion rates.

How to Generate Leads on Videos with Email Capture Forms

Learn how to add a lead capture form on your videos, where to place it, when to make it gated, ...

What is Video A/B Testing? How to Optimize Marketing Videos

Learn how to optimize the videos on your website with A/B testing.

Optimal Video Length: How Long Should A Marketing Video Be?

Here are our recommendations for how long different types of videos should be if you want to maximize your engagement.

How to Track Video Metrics and Performance with Analytics

Learn how to measure video analytics and understand what they are really telling you. Discover what video metrics to track ...

How Videos Can Boost the Average Time Spent on Your Website

We looked at data from the highest-trafficked 100 pages on our website and found an exciting correlation between video and ...

Building a Series Launch Dashboard: Tracking and Measuring Show Success

Learn how to track and measure the success of your video series with this handy guide! Get a first-hand breakdown ...

Video KPIs: Evaluating Performance Across Multiple Channels

Ever wonder how a video shared on Facebook compares to a video embedded on your site?

Using Marketing Video Data for Better Sales Alignment

Salesforce’s Mathew Sweezey explains how to use video data to connect sales, marketing, and customer experience.

Video ROI: The Quantitative and Qualitative Metrics You Need to Know

In this post, we break down which metrics to measure when it comes to video ROI.

5 Wistia Features to Help Growth Marketers Drive Video ROI

Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and ...

How to Use Video Data in Your Next Retargeting Campaign

Make the most of your marketing efforts with data-driven retargeting. Learn more about retargeting with video data!

The Color of Your Video Player is Affecting Your Play Rate

We took a data dive to figure out how player color is affecting play rate—take a look!

How to Use Video Data to Strengthen Your Marketing Efforts

Regardless of how you’re tracking marketing results and which tools you’re using, there’s a way to incorporate video insights into ...

Google Analytics Tools to Help You Measure Video ROI

If you love video and metrics, this GA dashboard template along with these video-centric audience segments might just make your ...

How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics

Here are the metrics you should track when measuring brand affinity, plus how to access the right data.

Collect More Emails With Video

We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!

Why “Time Watched” Is the Best Metric to Measure the Value of Video

Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).

5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads

Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.

New Feature Alert! Start A/B Testing Your Videos in Wistia

Find out which videos work best for your business (and which don’t) with our brand new A/B testing feature.

Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss - CouchCon

In this session, Keara walks through how to set up, report on, and take action on your marketing videos. Leveraging ...

Inside Growth at Wistia: The Process Behind Our A/B Tests

Get a behind-the-scenes look at our approach to A/B testing here at Wistia.