Result Page 2 for Analytics - Wistia Learning Center

To Make a Successful Video, Don’t Underestimate Your Audience

How do you get your viewers to care? Why do they become invested in some videos, and not others? Adam ...

Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.

We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...

Quick Tips to Boost Your Video Play Rates and Drive Action

What do thumbnail images, play button color, email collectors, and powerful CTA copy have in common? They can all help ...

Onboarding + Videos + A/B Testing = Happier New Users

Andrew walks through an A/B testing process that drastically improved a key user onboarding video.

Beyond View Count: How the Wistia Team Uses Video Analytics

Naike interviews three Wistians about how they use video metrics to better understand our audience and improve future efforts.

Why You Should Test Your Next Marketing Video

"Testing your marketing videos empowers you to make better decisions and unlock conversion potential." Learn the basic testing framework, and ...

New Stats Are Here: Our Video Analytics Get a Major Update

With these new updates to our Stats tool, you can easily see who your viewers are, how they interacted with ...

5 Wistia Videos. 5 Engagement Graphs. What We Learned.

Learn how the Wistia video team uses their Engagement Graphs to validate new concepts, uncover future content ideas, and learn ...

How to Use Video Data to Score Your Leads

Acquisition manager, Andrew, describes how to supercharge your marketing and sales efforts by incorporating video data into your lead scoring ...

The Dangers of Data-Driven Marketing

Why your marketing should be data-informed, rather than data-driven.