Selling an Action-Packed Vacation

Talk about seeing an experience through a customer’s eyes! This video, produced by digital agency, Harness Consulting, shows viewers what it’s like to participate in San Diego Surf School’s “Surf, Stay, and Play” package.

GoPros are the perfect camera for an adventurous outdoor shoot, because they can come along for the ride (and they’re waterproof).

In their own words:

“San Diego Surf School has used our videos not just to explain their unique products, like surfing lessons, surf camps, and adult retreats, but also to make effective connections with their customers in each stage of the buying journey. When San Diego Surf School approached us to launch the Surf, Stay, and Play product, we knew that video would be the best way to illustrate the experience for new customers. This video functions as awareness stage content to present people with the possibility of these retreats as a vacation option.”

Clay Chaszeyka
President, Harness Consulting